Circulation |
In-flight/Lounges |
12,480 |
Newsstands |
7,470 |
5-Star Hotels |
6,331 |
Controlled |
3,606 |
Subscription |
1,633 |
Trade Contacts |
1,150 |
Total |
32,670 |
|
Distribution
|
Indonesia |
7,841 |
Hong Kong |
7,840 |
Singapore |
6,208 |
Malaysia |
3,267 |
Thailand |
2,940 |
Australia /NZ |
2,287 |
Philippines |
1,307 |
Other |
980 |
Total |
32,670 |
|
|
DestinAsian - Lifestyle Travel Magazine
A quality travel & lifestyle magazine about Asia that reaches the region's young and sophisticated travellers. Providing holiday destinations in a fresh new light. With feature articles that connect travel & lifestyle like no other consumer magazine in the region. Winner of the 2003 Award for editorial excellence from the Society of Publishers in Asia. DestinAsian has won mulitiple awards for editorial and design excellence.
Reader Profiles
- The average age is 36 years
- 60% are top level management or professionals
- Male 60% Female 40%
- 82% have a University degree or above
- Average income of US$112,000
- 43% of readers have a second home.
- On average 3 or more people read each copy of Destin Asian
- 65% of Readers retain the publication for reference.
- 93% stay at 4 or 5 star hotels when travelling on business
- 52% fly business or first class
(Source Compelite, Hong Kong Feb/March 2005)
|
Advertisers
Include:
Lanvin, Johnnie Walker Blue Label,
Rolex, Rodo, Louis Vuitton, Indian Tourist Board, Tourism Malaysia,
Four Seasons, Starwood, Hyatt, Conrad, Martell, Hermes, Emirates, Singapore
Airlines, Thai Airways, Le Meridien, InterContinental and the Thailand
Tourist Board.
|
| Advertising Rates (in US Dollars) |
Position
/ Size |
One
time rate |
Type
Area |
Trim
Size |
Bleed |
Full Page |
$6,600 |
250 x 185 mm |
275 x 210 mm |
285 x 220 mm |
1/2 Page Horizontal |
$4,600 |
112 x 185 mm |
137 x 210 mm |
147 x 220 mm |
1/2 Page Vertical |
$4,600 |
265 x 85 mm |
275 x 95 mm |
285 x 105 mm |
1/3 Page Vertical |
$3,600 |
265 x 55 mm |
275 x 65 mm |
285 x 75 mm |
Outside Back Cover |
$9,200 |
250 x 185 mm |
275 x 210 mm |
285 x 220 mm |
Inside Front Cover Spread |
$14,500 |
250 x 185 mm |
275 x 210 mm |
285 x 220 mm |
Double Page Spread |
$11,750 |
250 x 395 mm |
275 x 420 mm |
285 x 430 mm |
Inside Back Cover |
$7,900 |
250 x 185 mm |
275 x 210 mm |
285 x 220 mm |
1/2 Double Page Spread |
$8,100 |
112 mm x 395 mm |
137 x 420 mm |
147 x 430 mm |
Discounts: 3 times 5% - 6 times 10% |
|
