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Diganto - Biman Airline's In-flight Magazine
Diganto is the In-flight magazine for
Bangladesh's national flag carrier Biman Bangladesh Airlines.
It is a quarterly magazine and covers a wide
range of topics, with particular emphasis on the places of culture and
arts of Bangladesh and the countries served by Biman.
The majority of the content pages are in English
plus a few pages in Bangla, French, German and Japanese.
Biman Passengers
Most of Biman's passengers are
international pleasure and business travellers originating in Europe
and Asia. A large number of ethnic expatiate Bangladeshis residing
in the UK, USA and various countries worldwide.
Biman At a Glance
- 100% State owned Airline
- Founded in January 1972
- Serving 26 international
destinations
- 3 continents
- 7 domestic destinations
- Flying 6 times a week to London
- Carries over 1.5 million passengers
annually
(Source Compelite,
Hong Kong May 2004)
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Circulation |
- Quarterly
publication with a circulation of 20,000 copies. Each issue
of the magazine is estimated to reach and a minimum of over
500,000 readers.
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Distribution |
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Carried in the seat
pockets on all Biman flights system wide
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Guest rooms of major
hotels in Bangladesh
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Including Dhaka Sheraton
Hotel, The Pan Pacific Sonargaon, Hotel Purbani International,
Hotel Abakash, Hotel La Vinci and Hotel Agrabad
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Advertisers Include:
Nepal Tourism Board, Pan Pacific Hotels,
Fed Ex, Bangladesh Parjatan Corporation, Export Promotion Bureau, Best
Western La Vinci, Grand Azad Hotel
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| Advertising
Rates ( in US Dollars ) |
| Position
/ Size |
One
time rate |
Type
Area |
Trim
Size |
Bleed |
| Double Page
Spread |
$8,500 |
|
570mm
x 210mm |
584mm
x 215mm |
| Outside Back
Cover |
$8,000 |
|
285mm
x 210mm |
292mm
x 215mm |
| Inside Front
Cover |
$7,000 |
|
285mm
x 210mm |
292mm
x 215mm |
| Page Facing
Content |
$6,000 |
254mm
x 184mm |
285mm
x 210mm |
292mm
x 215mm |
| Right Hand
Page |
$4,500 |
254mm
x 184mm |
285mm
x 210mm |
292mm
x 215mm |
| Full Page
ROP |
$4,000 |
254mm
x 184mm |
285mm
x 210mm |
292mm
x 215mm |
| 2/3 Page |
$3,250 |
254mm
x 120mm |
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| 1/2 Page Horizontal |
$2,850 |
127mm
x 184mm |
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| 1/3 Page Vertical |
$2,500 |
254mm
x 58mm |
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| 1/3 Page Square |
$2,500 |
127mm
x 120mm |
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