Circulation |
Delivered to every C+D subscriber (Current ABC is 13,263)
Used by NHS24 nurses as its OTC product guide.
Given to counter staff taking C+D counterpart MCA course.
The Guide has a total print run of 17,000 copies
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Publishing Dates |
The Guide is published twice a year in April and September, so it is always up to date and relevant.
Booking Deadline for
April 2011 the 38th Edition is the 23rd February 2011
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Guide to OTC
medicines + diagnostics
The Chemist+Druggist Guide to OTC Medicines and Diagnostics is an invaluable reference tool for UK Pharmacists of P and GSL medicines. It is an A5 Directory divided into therapeutic categories and is in constant use by Pharmacists and Counter Assistants. It offers advertisers 6 months exposure for their products with pharmacist and their staff at the point of sale. The next edition will be published in April 2011 and will be used through to September 2011.
Readers
- 86% of pharmacists use the Guide every month
- 66% of pharmacists use it weekly or more often
- 91% of dispensary staff refer to the Guide every month
- 72% of dispensary staff use the Guide weekly or more often
- 73% of medicine counter staff the Guide weekly or more often
- Source C+D Guide to OTC medicines & diagnostics readership survey April 2009
"All the Info I want (on OTC Products) is in the Guide"
Pharmacist
"It covers everything I need" Pharmacist technician
"I cannot think of anything to improve in this useful little book"
Medicines counter assistant
Colour Separations
Product shots to enhance the listing in the Guide cost £250 for a single column or £470 for a double column. Product shots promote your packaging and brand image and bring attention to your product to pharmacists, counter staff, technical assistants and NHS24 nurses who use the Guide.
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