In-flight Magazine

Philippine Airlines is Asia's first airline taking to the skies in 1941. There are 19 towns and cities on its domestic operation with 21 points on its international routes.

Mabuhay is the superior in-flight magazine that offers travel & lifestyle stories from around the world.  With information on what's on in the Philippines, restaurant reviews, travel tips and advice.

The magazine also includes updated offers from its frequent flyer program, tour programs, arrival information, flight details and the in-flight entertainment guide.

Recent winner of 2 major awards for excellence from the ASEAN Tourism Association.

Readership Profile

    46% of the readers are aged between 26 to 44 years

    Male 50% Female 50%

    43% hold a professional occupation

    52% of PAL passengers are Filipino

    61% of PAL passengers are travelling on holiday

    PAL’s Passenger Traffic for 2011 was 8,815,393

    PAL's average monthly passenger traffic is 734,616

Circulation
In-flight monthly publication with a circulation  of 110,000 copies with a readership of over 500,000.
Distribution
  • On board all PAL International flights and prime domestic flights. 
  • PAL Sales offices worldwide
  • PAL Mabuhay Club airport lounges worldwide
  • Luxury city & resort Hotels
  • Travel Agents
  • Embassies & Consulates
  • Selected Tourism Agencies in the Philippines

Advertisers Include: Diners Club, Remy Martin, Johnnie Walker, HSBC, Tungsten, Samsung, Hilton, Philips, Winston, Davidoff, Dodge, Fundador, Tanduay, Rolex, Jaguar, BMW, Nokia

Advertising Rates ( in US Dollars )
Position / Size One time rate Trim Size Bleed Size
Outside Back Cover 13,000 285 mm x 210 mm 291 mm x 216 mm
Inside Front Cover 11,000 285 mm x 210 mm 291 mm x 216 mm
Inside Back Cover 9,250 285 mm x 210 mm 291 mm x 216 mm
Full Page Early Right Hand 8,000 285 mm x 210 mm 291 mm x 216 mm
Run of Paper 7,000 285 mm x 210 mm 291 mm x 216 mm
2/3 Page Vertical 5,700 285 mm x 140 mm 291 mm x 146 mm
1/2 Page Horizontal 4,600 143 mm x 210 mm 149 mm x 216 mm
1/2 Page Vertical 4,600 285 mm x 105 mm 291 mm x 111 mm
1/3 Page Vertical 3,500 285 mm x 70 mm 291 mm x 76 mm

For more information contact David Hammond in London
email: david.hammond@majormedia.co.uk - or Shallie Cheng in Malaysia

email: shalliecheng@gmail.com

Major Media 1 Wythes Close, Bromley, Kent BR1 2BA, United Kingdom
Telephone David Hammond UK: +44 (0)20 8467 8884

or Shallie Cheng in Malaysia +603 7781 7700

-