Mabuhay  - In-flight Magazine, Philippine Airlines              

Philippine Airlines is Asia's first airline taking to the skies in 1941. There are 19 towns and cities on its domestic operation with 21 points on its international routes.

Mabuhay is the superior in-flight magazine that offers travel & lifestyle stories from around the world.  With information on what's on in the Philippines, restaurant reviews, travel tips and advice.

The magazine also includes updated offers from its frequent flyer program, tour programs, arrival information, flight details and the in-flight entertainment guide.

Recent winner of 2 major awards for excellence from the ASEAN Tourism Association.

Readership Profile

    • 47% of the readers are aged between 31 to 50 years
    • Male 51% Female 49%
    • 43% hold a professional occupation
    • 63% of PAL passengers are Filipino
    • 44% of PAL passengers are travelling on holiday
    • PAL’s Passenger Traffic for 2004 was 6,578,174
    • PAL's average monthly passenger traffic is 548,181
Circulation
In-flight monthly publication with a circulation  of 110,000 copies with a readership of over 500,000.
Distribution
  • On board all PAL International flights and prime domestic flights. 
  • PAL Sales offices worldwide
  • PAL Mabuhay Club airport lounges worldwide
  • Luxury city & resort Hotels
  • Travel Agents
  • Embassies & Consulates
  • Selected Tourism Agencies in the Philippines

Advertisers Include: Diners Club, Remy Martin, Johnnie Walker, HSBC, Tungsten, Samsung, Hilton, Philips, Winston, Davidoff, Dodge, Fundador, Tanduay, Rolex, Jaguar, BMW, Nokia
Advertising Rates ( in US Dollars )
Position / Size One time rate Trim Size Bleed Size
Outside Back Cover 12,000 285 mm x 210 mm 291 mm x 216 mm
Inside Front Cover 10,000 285 mm x 210 mm 291 mm x 216 mm
Inside Back Cover 8,750 285 mm x 210 mm 291 mm x 216 mm
Full Page Early Right Hand 7,500 285 mm x 210 mm 291 mm x 216 mm
Run of Paper 6,500 285 mm x 210 mm 291 mm x 216 mm
2/3 Page Vertical 5,200 285 mm x 140 mm 291 mm x 146 mm
1/2 Page Horizontal 4,200 143 mm x 210 mm 149 mm x 216 mm
1/2 Page Vertical 4,200 285 mm x 105 mm 291 mm x 111 mm
1/3 Page Vertical 3,000 285 mm x 70 mm 291 mm x 76 mm
For more information contact David Hammond - email: david@majormedia.co.uk
Major Media , 1 Wythes Close, Bromley, Kent BR1 2BA, United Kingdom .

Telephone: +44 208 467 8884