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Mabuhay -
In-flight Magazine, Philippine Airlines
Philippine Airlines is Asia's first airline taking to the skies in 1941. There are 19 towns and cities on its domestic operation with 21 points on its international routes.
Mabuhay is the superior in-flight magazine that offers travel & lifestyle stories from around the world. With information on what's on in the Philippines, restaurant reviews, travel tips and advice.
The magazine also includes updated offers from its frequent flyer program, tour programs, arrival information, flight details and the in-flight entertainment guide.
Recent winner of 2 major awards for excellence from the ASEAN Tourism Association.
Readership Profile
- 47% of the readers are aged between 31 to 50 years
- Male 51% Female 49%
- 43% hold a professional occupation
- 63% of PAL passengers are Filipino
- 44% of PAL passengers are travelling on holiday
- PAL’s Passenger Traffic for 2004 was 6,578,174
- PAL's average monthly passenger traffic is 548,181
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| Advertisers
Include: Diners Club, Remy Martin, Johnnie Walker, HSBC, Tungsten, Samsung, Hilton, Philips, Winston, Davidoff, Dodge, Fundador, Tanduay, Rolex, Jaguar, BMW, Nokia
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| Advertising
Rates ( in US Dollars ) |
| Position
/ Size |
One
time rate |
Trim
Size |
Bleed
Size |
| Outside Back Cover |
12,000 |
285
mm x 210 mm |
291
mm x 216 mm |
| Inside Front Cover |
10,000 |
285
mm x 210 mm |
291
mm x 216 mm |
| Inside Back Cover |
8,750 |
285
mm x 210 mm |
291
mm x 216 mm |
| Full Page Early
Right Hand |
7,500 |
285
mm x 210 mm |
291
mm x 216 mm |
| Run of Paper |
6,500 |
285
mm x 210 mm |
291
mm x 216 mm |
| 2/3 Page Vertical |
5,200 |
285
mm x 140 mm |
291
mm x 146 mm |
| 1/2 Page Horizontal |
4,200 |
143
mm x 210 mm |
149
mm x 216 mm |
| 1/2 Page Vertical |
4,200 |
285
mm x 105 mm |
291
mm x 111 mm |
| 1/3 Page Vertical |
3,000 |
285
mm x 70 mm |
291
mm x 76 mm |
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