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In-flight Magazine
Philippine Airlines is Asia's first airline taking
to the skies in 1941. There are 19 towns and cities on its domestic
operation with 21 points on its international routes.
Mabuhay is the superior in-flight
magazine that offers travel & lifestyle stories from around the
world. With information on what's on in the Philippines, restaurant
reviews, travel tips and advice.
The magazine also includes updated offers from its
frequent flyer program, tour programs, arrival information, flight
details and the in-flight entertainment guide.
Recent winner of 2 major awards for excellence
from the ASEAN Tourism Association.
Readership Profile
46% of the
readers are aged between 26 to 44 years
Male 50% Female
50%
43% hold a professional
occupation
52% of PAL passengers
are Filipino
61% of PAL passengers
are travelling on holiday
PAL’s Passenger
Traffic for 2011 was 8,815,393
PAL's average
monthly passenger traffic is 734,616
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| Advertisers
Include: Diners Club, Remy Martin, Johnnie Walker, HSBC, Tungsten, Samsung, Hilton, Philips, Winston, Davidoff, Dodge, Fundador, Tanduay, Rolex, Jaguar, BMW, Nokia
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| Advertising
Rates ( in US Dollars ) |
| Position
/ Size |
One
time rate |
Trim
Size |
Bleed
Size |
| Outside Back Cover |
13,000 |
285
mm x 210 mm |
291
mm x 216 mm |
| Inside Front Cover |
11,000 |
285
mm x 210 mm |
291
mm x 216 mm |
| Inside Back Cover |
9,250 |
285
mm x 210 mm |
291
mm x 216 mm |
| Full Page Early
Right Hand |
8,000 |
285
mm x 210 mm |
291
mm x 216 mm |
| Run of Paper |
7,000 |
285
mm x 210 mm |
291
mm x 216 mm |
| 2/3 Page Vertical |
5,700 |
285
mm x 140 mm |
291
mm x 146 mm |
| 1/2 Page Horizontal |
4,600 |
143
mm x 210 mm |
149
mm x 216 mm |
| 1/2 Page Vertical |
4,600 |
285
mm x 105 mm |
291
mm x 111 mm |
| 1/3 Page Vertical |
3,500 |
285
mm x 70 mm |
291
mm x 76 mm |
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